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- 1. Introducing New Products
- Researchers examine the Social Factors Theory of new product adoption and learn new rules for its use.
- 2. Witnesses to Abuse
- Research explores customer reactions to employee abuse.
- 3. A Social Media Horror Story
- An example of emotional blindness harming an organization.
- 4. Customer Service Failure
- New findings help customer service employees keep control.
- 5. Matching Values
- Research discovers a new solution to the problem of employee misfits.
- 6. Collecting Stories
- New research illuminates the transformation of consumer products into necessities.
- 7. Provoking Novel Solutions
- Research discovers the value of a scarcity mindset.
- 8. That Little Competitive Edge
- Researchers explore a halo effect in product comparisons.
- 9. Surrender, Double-down, or Transform
- Research discovers a pattern business founders should know.
- 10. Starting a New Business
- Research arrives at a surprising conclusion.
- 11. Blind in One Eye
- Research reveals the causes of a problem we share with our employees.
- 12. Change Your Mind, Please!
- New findings in preference reversal research.
- 13. Strengthening the Core
- Recent findings offer a new way to stimulate performance.
- 14. Involving Family in the Business, or Not
- New research reveals both opportunity and danger.
- 15. The Path to Preference
- New research examines the effect of correct product framing.
- 16. Turning up the Heat
- New research reveals what happens when we increase job stress.
- 17. Creating Legitimacy
- New research explores how entrepreneurs mold perceptions to acquire resources for their businesses.
- 18. The Perfect Predictor
- Researcher explores the limits of attention blocking.
- 19. Getting in the Way
- Researcher explores client sexual harassment.
- 20. Emotional Intelligence
- New findings in emotional intelligence point to uses in the workplace.
- 21. No Shirt, No Shoes, No Fat People
- Research reveals a way to overcome a triggering mechanism for the expression of prejudice.
- 22. Cutthroat Cooperation
- New finding provides guidance for improving compensation systems.
- 23. Something from Nothing
- Researcher discovers the dark side of "making do."
- 24. Loyal Customers
- New research explores identification as a basis for loyalty and makes a provocative claim.
- 25. What Does it Mean?
- Research explores the effect of sensemaking on action.
- 26. Deciding with Your Emotions
- New research reveals a weakness in decision making.
- 27. Turover and Performance
- New research explores links between turnover and performance and discovers new ways to influence both.
- 28. Mood and Persuasion
- Research reveals an unexpected influence of mood on the acquisition of attitudes.
- 29. Trust and Business Success
- New research explores factors important in business success.
- 30. Losing Control
- Researcher discovers a surprising effect when changes are introduced.
- 31. Unconscious Mind Sets
- Research reveals new understandings of how we make decisions.
- 32. Reducing Mistakes
- Researcher discovers problems in our perceptions of our progress toward goals.
- 33. Certification Contests
- New research discovers an overlooked factor that contributes to business survival.
- 34. Helping People Embrace Change
- Research discovers ways leaders can help employees make change.
- 35. Competition Counts
- Research reveals industry conditions that favor new businesses.
- 36. The Happy Worker
- Research corrects a mistake and rediscovers a long-lost principle.
- 37. Comparison Advertising
- Research settles the question of the effectiveness of comparison ads.
- 38. Learning and Forgetting
- A careful balance of learning and forgetting leads to improved performance.
- 39. Business Planning and Performance
- Researcher explores business planning and finds relationships with success.
- 40. Capturing the Essence of Performance
- Researcher demonstrates an improved performance appraisal system.
- 41. Sharing the Wealth
- Researcher investigates the effects of two popular pay plans on performance.
- 42. Outstanding Problem Solvers
- Research identifies several thought processes of high performers.
- 43. Repeating Ads
- Bad news for a common advertising tactic.
- 44. Decoys and Market Share
- Researcher explores the limits of a new marketing tactic.
- 45. Performance and Age of the Firm
- Researcher learns of tradeoffs in business strategy and their effects on performance.
- 46. Skill-Based Pay
- A new pay plan reveals a remarkable impact.
- 47. Price Framing and Purchase Intentions
- Research explores the interactions of price framing and couponing.
- 48. Loyal Customers
- Research reveals a vulnerability and an opportunity.
- 49. Framing Techniques in Print Ads
- Researcher explores the effects of combining framing techniques in a single print ad.
- 50. Predicting Sales Performance
- Research examines 129 studies searching for patterns that predict sales success.
- 51. The Shifting Sands of Customer Preferences
- Research reveals yet another principle to guide business owners.
- 52. Customer Loyalty
- Researcher discovers some new connections that impact customer loyalty.
- 53. Culture Clash
- An analysis of cultural traits explains differences in conflict resolution strategies.
- 54. Making it Simple
- Research highlights the need to help people translate intentions into actions.
- 55. Tough Times Make Tough Bosses
- A simple precaution saves much misery when managers must deliver bad news.
- 56. A Cure for Fixed-Sum Reasoning
- Researcher demonstrates a surprising antidote for fixed-sum reasoning.
- 57. Cooperative Business Ventures
- Researcher explores the practice of cooperation between firms.
- 58. Effective Customer Service
- New research identifies crucial factors in establishing effective customer relationships.
- 59. Every Day Low Pricing
- Research explores the merits and demerits of every-day-low-pricing.
- 60. Creating Memories
- Researcher demonstrates a way to create positive, enduring attitudes with product ads that receive only minimal attention.
- 61. A Matter of Trust
- Researcher discovers a connection between initial trust and later job performance.
- 62. Buying Customers
- Researchers find a problem with entertainment promotions and suggest a way to correct it.
- 63. Leveraging Brains
- Researchers discover a company that has perfected group brainstorming.
- 64. Effective Price Cues
- Researchers resolve questions surrounding reference prices and provide guidance for retailers.
- 65. Passing the Torch
- Researchers find reasons for concern in a study comparing CEO succession in family and nonfamily firms.
- 66. How Long Should You Give Them?
- Researchers study demonstration periods and discover a way to calculate the optimum length for any product.
- 67. Managing Customer Complaints
- Researchers discover new connections between dissatisfaction and complaining.
- 68. Funny Ads
- An Investigation into humor reveals a new factor that helps explain its affect on advertising response.
- 69. Emphasizing the Negative
- Research demonstrates new principles of group decision making that will change persuasion tactics.
- 70. Mothers in Need
- An in-depth examination of working mothers reveals insights that should help us design products to meet their needs.
- 71. Managing Core Incompetencies
- Simple rules and administrative habits display a destructive impact on the development of new projects.
- 72. The Lost Customer Dilemma
- Researchers explore customers' thinking as they navigate a complex shopping environment.
- 73. Getting the Right Mix
- Researchers explore the effects of gender on the performance of decision making groups.
- 74. New Business Formation
- Researcher identifies factors that spur the formation of specialized small companies.
- 75. How to Stop the Bleeding
- Researchers study business turnarounds and reveal the secrets of the executives in charge.
- 76. Jumping Ship - A Business Virus
- Researcher discovers a new way businesses can get themselves into trouble.
- 77. Guilt Ads
- Researches explore the effect of guilt ads on attitudes and purchase intentions
- 78. Satisfied Business Customers
- Research reveals practices to follow and practices to avoid to enhance the satisfaction of business customers.
- 79. A New Marketing Metaphor
- California researcher contributes a fresh insight that compels marketers to reconsider their approach when introducing innovations.
- 80. Starving for Quality
- A review of total quality management reveals ways to check its progress and discovers signs of trouble.
- 81. Just Do It!
- Research discovers the best tactics to accelerate product development.
- 82. The Dirty House Problem
- New research reveals a striking improvement in certain judgments if they are delayed.
- 83. Relationship Signaling in Service Industries
- An experiment reveals a strong, unrecognized influence on perceptions of quality.
- 84. Debunking T.V. Advertising Myths
- Research reveals new rules for using T.V. advertising to influence sales.
- 85. Lessons from the Midville Farmers' Market
- A field study discovers powerful drivers for retail purchasing behavior.
- 86. Increasing Sales of Company Brands
- A store couponing tactic that increases market share.
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