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| 382 - | Ad Reactance / Assaulted by Stereotypes (most recent) |
| 381 - | Selling Happiness |
| 379 - | Scraps of Meaning |
| 376 - | Happy: Vivid or Authentic? |
| 371 - | Collecting Stories |
| 368 - | That Little Competitive Edge |
| 366 - | Product Positioning |
| 365 - | To Buy or Not to Buy |
| 360 - | The Right Pitch |
| 356 - | Attitude |
| 353 - | Closing, Closing, and Closing |
| 342 - | Selling Skill-based Products |
| 340 - | Do I Have Your Attention? |
| 338 - | Solving a Gift-Giving Dilemma |
| 327 - | Change Your Mind, Please! |
| 326 - | The Persuasiveness of Uncertainty |
| 316t - | Knowledge Intensive Service |
| 313 - | Present at the Birth |
| 311 - | More Variety Please |
| 310 - | Thieving |
| 308 - | A Curse and a Blessing |
| 307 - | The Path to Preference |
| 306 - | The Language of Buyers |
| 305 - | The Persuasive Role of Mimicry |
| 304 - | The Tightwad Scale |
| 296 - | The Perfect Predictor |
| 293 - | Selling With Stories |
| 288 - | Restoring Trust |
| 286 - | No Shirt, No Shoes, No Fat People |
| 280 - | Purchasing and Self Identity |
| 278 - | Loyal Customers |
| 270 - | In the Aid of Empathy |
| 269 - | Mood and Persuasion |
| 266 - | Negative Customers |
| 252 - | Unconscious Mind Sets |
| 249 - | The Contribution of Social Regard |
| 237 - | Goal Priming Works! |
| 235 - | Real Men and Shopping |
| 225 - | Comparison Advertising |
| 214 - | Variety for Sale = Mass Confusion |
| 212 - | Humor in Product Ads |
| 211 - | Repeating Ads |
| 210 - | Decoys and Market Share |
| 205 - | Price Framing and Purchase Intentions |
| 204 - | Loyal Customers |
| 203 - | Framing Techniques in Print Ads |
| 200 - | The Shifting Sands of Customer Preferences |
| 199 - | Customer Loyalty |
| 196 - | Making it Simple |
| 195 - | The Status Quo Bias |
| 193 - | Just-Because Gifts |
| 185 - | Effective Customer Service |
| 168 - | Creating Memories |
| 158 - | Helping Customers "Get Along" |
| 152 - | Buying Customers |
| 148 - | Effective Price Cues |
| 143 - | How Long Should You Give Them? |
| 133 - | Managing Customer Complaints |
| 129 - | Funny Ads |
| 124 - | Emphasizing the Negative |
| 122 - | Mothers in Need |
| 120 - | The Lost Customer Dilemma |
| 113 - | Prized Possessions |
| 103 - | Guilt Ads |
| 85 - | The Dirty House Problem |
| 84 - | Marketplace Injustice |
| 79 - | Relationship Signaling in Service Industries |
| 46 - | Lessons from the Midville Farmers' Market |
| 28 - | Customer Response to Touch |
| 23 - | A New Buying Motive |